Although a growing number of people choose to buy things online with their credit cards, there are still those who choose not to do so due to the risks involved in these transactions. A few of the questions they ask are whether they can be certain that their sensitive financial and personal information will stay protected, and that they’re transacting with a trusted merchant.
These can be hard to establish, especially if your e-commerce site is fairly new and it hasn’t got lots of feedback from your customers yet. How can you establish trust among your customers? You have to guarantee them that you can take care of their payments safely. How can you do so? Here are a couple of methods you can use, so keep reading.
1: Possessing a Secure Site.
Regardless of how stable your payment gateway is, you may get serious backlash from your customers if your site becomes endangered. It is possible to avoid this from happening by deciding on a secure platform for your e-commerce website. In that instance, an open source e-commerce platform would be a great idea because you will receive consistent get security updates which will help protect your website from hackers.
Tip 2: Get the Facility to Accept Payments Securely.
Your website needs a facility to take payments. If you’re managing only small transactions with a couple of clients, subsequently, a merchant account is going to work for you. It will allow you to accept different types of electronic payments like credit cards, electronic checks and other payments created by Andrew Phillips Cliq. But if you’re also likely to manage shipping of a huge number of orders, then you will need a payment gateway. Whatever merchant accounts and payment gateway you choose, ensure it has built a reputation for dependable security. This is essential as you need something which will safeguard your customers’ sensitive information, like credit card numbers and shipping addresses.
Hint 3: Provide Other Payment Options.
Handling credit card details may be a tricky job. Additionally, it means a great deal of obligation for you because you’re the site owner. Good thing there are several other payment choices which don’t require customers to supply their credit card details. One alternative is PayPal. All they need to do is input their account’s e-mail address and authorize the trade. The only problem with this kind of alternative is that they include hefty transaction fees that could affect your profits.
Whether online or in the real world, you can build trust among customers by making them feel secure when buying from you. And you can do this on your e-commerce site by offering them with safe and protected options by which they can transact with you.